Specialized was founded in 1974 by Mike Sinyard when he began importing high-end bicycle components from Europe. By 1978, Specialized began making their own innovative products. And, with the introduction of their Stumpjumper, the first mass-produced mountain bike in 1981, Specialized became a renowned bicycle brand and rocketed forward into the technologically driven company it is today.

"Innovate or Die"
This has been Specialized's motto for over 30 years. From the original Stumpjumper that kick-started the mountain bike revolution to its ultra-light carbon road and mountain bikes of today, Specialized continues to push the technology envelope to its max. And, their innovations for cycling extend well beyond just bikes, working with doctors to create their Body Geometry fit system and components, Specialized has developed world class saddles, helmets, shoes and much more that work with your body to enhance your cycling experience to the fullest.

Whether they're winning Tour de France stages, clearing massive gap jumps or topping the podium at XC World Cups, Specialized sponsors some of the best riders ever. In fact, Specialized revolutionized the racing world by sponsoring the first-ever mountain-bike team. And, all these racers and freeriders test and provide feedback to help Specialized create the best products available.

Just like Specialized, we want your riding to be as fun and exciting as possible. Swing by our store and we'll be happy to show you all the amazing products that Specialized is bringing to life to improve both their rides and yours!